Origins of LEGO® SERIOUS PLAY®
LEGO® SERIOUS PLAY® is built upon a process which stems from the heart of LEGO bricks and the LEGO system. Looking for a tool to unlock innovation within the company, the LEGO Group realized that a solution might be found in the LEGO System itself.
Just as the LEGO Group had been telling children to ‘build their dreams’ for decades, so perhaps adults could be asked to build their visions for future strategy.
Why use LEGO bricks?
There are a number of reasons why LEGO bricks are particularly well suited to this kind of process.
The material makes it easy for participants to put together satisfying models which represent something that they wish to communicate. They do not need significant technical skills; the LEGO System is familiar to many, and even if they have not used LEGO bricks before, most people find it quite easy to build meaningful constructions.